AGP Executive Report
Last update: 6 hours agoIberian Retail Expansion: Revelyst (Adventure Sports Group) will roll out its direct-to-dealer model across Spain, Portugal and Andorra from July 2026, bringing Giro Bike, Bell Bike, CamelBak and Blackburn closer to retailers with regional support and a Barcelona service centre. Sports Business Education: The NBA and TECH Global University signed a multi-year deal making TECH the NBA’s official online university, with programs and guest content from league players and executives. Branding & Marketing Lessons: Cirque du Soleil shared at the Experiential Marketing Summit 2026 how “emotional impact” and human connection drive lasting engagement beyond the performance. Travel & Connectivity: Sky Mobile UK says it’s doubling roaming destinations to 120 for £2 a day across EU/EEA, USA, Australia and more, with a fair-use data cap. Industry Product Launch: Wolf Tooth introduced Locked-In Bar Ends aimed at reducing arm fatigue and improving control for gravity riding and e-bikes.
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